Broadway Brands announces Broadway Business platform, strategic partnership with Theatrical Index


Broadway Brands (creator of Broadway Briefing and Broadway News) is launching Broadway Business (, an exclusive new suite of products for Broadway professionals. The platform will provide tools and resources for theater producers, general managers, advertisers, press representatives, theater owners, ticketing services, attorneys, investors, and anyone else involved in or interested in the business of Broadway.

In addition, Broadway Brands and Theatrical Index today are announcing a strategic partnership, leveraging the power of to enable powerful new mobile and desktop apps for the Broadway theater industry on the Broadway Business platform.

Theatrical Index (, which will continue to maintain its popular print and online editions, has been the theater industry's go-to resource for 'what's happening next' since 1964. In partnering with Broadway Brands, Theatrical Index deepens its real-time engagement with the industry by offering new ways to utilize its ever-expanding database.

"We're excited to work with Theatrical Index and that their vast production data will enable exclusive new products on the Broadway Business platform," said Matt Britten, Broadway Brand's CEO. "With the powerful combination of Broadway Briefing and Broadway News together with the unique resources of Theatrical Index, we can deliver great tools for businesses throughout the industry on Broadway Business."

"We built nearly 10 years ago as a tool to better serve our subscribers, and it has blossomed into a rich source of unique information for productions past, present, and future," said Steve Bebout, CEO of Theatrical Index, "We are thrilled to give that information another home by partnering with Broadway Brands, which continues to push theater business news in innovative and exciting directions through its comprehensive suite of products."

Broadway industry members can get an early look at the new Broadway Business offerings at

Subscriptions to Theatrical Index's print and online services are available at